John B. Kellogg, BA1, Jessica D. Lee2, Daniel R. Murphy, MD, MBA1,3, Monisha Arya, MD, MPH1,3
1Baylor College of Medicine, One Baylor Plaza, Houston, TX 77030, USA;
2Rice University, 6100 Main St, Houston, TX 77005, USA;
3Center for Innovation in Quality, Effectiveness and Safety, Michael E. DeBakey VA Medical Center, 2002 Holcombe Blvd, Houston, TX 77030, USA;
Corresponding Author: Kellogg@bcm.edu
Journal MTM 8:1:20–28, 2019
doi:10.7309/jmtm.8.1.3
Background: Despite the prevalence of hepatitis C virus (HCV) and the availability of effective treatments, HCV screening remains suboptimal, in part due to primary care physicians’ (PCPs) unawareness of and discomfort discussing HCV risk factors. Patient-facing text message campaigns may overcome these barriers by empowering patients to initiate screening discussions with their PCPs.
Aims: The objectives were to evaluate a patient-facing text message campaign in terms of (1) feasibility, (2) acceptability, and (3) impact on patient-PCP discussions about HCV screening.
Methods: Primary care patients were recruited to receive either an HCV text message, which contained HCV information and a prompt to discuss HCV with their PCPs, or a calcium control text message. Forty minutes before their appointments, participants were sent their assigned text message. Participants were then called for an evaluation of the text message campaign.
Results: Of 185 patients called, 38 enrolled and completed the study. Participants who were sent an HCV text message (n=25) were significantly more likely to initiate a conversation with their PCPs about HCV screening than participants sent a calcium control text message (n=13) (p=0.008). Thirty-two (82%) participants liked receiving a health-related text message (88% in the HCV group; 70% in the control group).
Conclusions: A patient-facing HCV text message campaign shows promise as a novel method to activate primary care patients to initiate HCV screening discussions with their PCPs. This campaign may help educate patients about the importance of HCV screening, overcome physician barriers to screening, and, ultimately, help control the HCV epidemic.
Keywords: hepatitis C, text messaging, physician-patient relations, preventive health services, primary health care
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